线下销售Offline SalesUkuthengisa Endaweni

把中国货铺进南非本地商超，Put Chinese goods on SA supermarket shelvesBeka impahla yaseChina emashelveni ezitolo eNingizimu Afrika 我们做你的地面渠道团队。we are your ground team.thina siyiqembu lakho elisezweni.

非洲快仓与 Massmart、Cash & Carry、Devland、Osbra 等本地商超及批发渠道持续合作，并正在拓展 Autozone、Bidas 等新渠道。Africa Flash Warehouse works with Massmart, Cash & Carry, Devland, Osbra and other local retail/wholesale channels, and is expanding into Autozone and Bidas.I-Africa Flash Warehouse isebenzisa noMassmart, Cash & Carry, Devland, Osbra nezinye izitolo/izitolo zasendaweni, futhi siyakhetha ku-Autozone noBidas.

对接商超采购Connect with retail buyersXhumana nabathengi bezitolo 加入线下渠道Join offline channelsJoyina amateshi endaweni

合作商超Partner channelsAmateshi ahambisana

已建立合作关系的南非本地渠道Local SA channels we already work withAmateshi endaweni esisebenza nawo

以下为我们已合作或正在洽谈的主要商超与批发渠道，覆盖社区店、连锁批发、汽车配件与家居建材等多业态。Below are the main supermarkets and wholesale channels we already cooperate with or are actively negotiating with, covering community stores, wholesale chains, auto parts and home improvement.Ngezansi kukhona izitolo ezinkulu nezitolo zasendaweni esisebenza nazo noma sikuxoxisana nazo, zibamba izitolo zomphakathi, amachani, izinto zezimoto nezasekhaya.

Massmart

Massmart 旗下商超Massmart GroupIqoqo leMassmart

南非大型零售集团，覆盖 Game、Makro、Cambridge 等多品牌，适合小家电、家居、快消等品类进场。Major SA retail group covering Game, Makro, Cambridge and more. Good for small appliances, home goods and FMCG.Iqoqo lezitolo eNingizimu Afrika elibamba i-Game, i-Makro, i-Cambridge nokuningi. Kulungele amathuluzi, izinto zasekhaya nezokudla.

Wholesale

Cash & CarryCash & CarryCash & Carry

面向中小商家与社区店的批发渠道，动销快、复购高，是快消与日用品的核心通路。Wholesale channel serving small businesses and community stores — fast turnover and high repeat, core route for FMCG and daily goods.Isiteshi esihlinzekela amashophu amancane nomphakathi — ukuthengiswa ngokushesha nokuphinda, yindlela eqinile yezinto zansuku zonke.

Devland

DevlandDevlandDevland

约堡及周边地区的批发与分销中心，连接大量社区零售店与乡镇市场。Wholesale and distribution hub around Joburg, connecting many community stores and township markets.Isikhungo sokudala nokwabela eGoli, sihlangana nezitolo eziningi zomphakathi nemakethe yasemakhaya.

Osbra

OsbraOsbraOsbra

主营家居、建材与装饰材料的批发渠道，适合家具、家纺、五金等品类。Wholesale channel for home, building materials and decor — good for furniture, textiles and hardware.Isiteshi sokudala nokuhloba ngezinto zasekhaya — kulungele ifenisha, amabhulanketi nezinto zomsebenzi.

Autozone

Autozone（拓展中）Autozone (expanding)Autozone (kuyandiswa)

南非汽车配件与工具连锁，适合车载电子、工具、电池等品类合作。SA auto parts and tools chain — good for car electronics, tools and batteries.I-chaini yezitolo zezimoto nezamathuluzi eNingizimu Afrika — kulungele izinto zezimoto, amathuluzi namabhethri.

Bidas

Bidas（拓展中）Bidas (expanding)Bidas (kuyandiswa)

建材与家居装饰批发渠道，覆盖装修商、工匠与小型建材店。Building materials and home decor wholesale, covering renovators, artisans and small stores.Isiteshi sokudala nokuhloba, sibamba abadluli bemizi, ababaji namashophu amancane.

Checkers · Shoprite 集团

Woolworths · 中高端零售

Pick n Pay · 老牌连锁

Shoprite · 非洲最大连锁

Makro · 仓储式批发

Makro · 卖场内景

Makro · 家电与批量采购

Retail Shelf · 家居厨具货架

商超人物专访Channel interviewsIzingxoxo namaphathi amateshi

听听渠道负责人怎么说What channel managers sayOkusho amaphathi amateshi

我们定期采访南非本地商超采购负责人、批发商圈老板与社区店主，记录他们的真实选品逻辑与合作诉求。We regularly interview SA supermarket buyers, wholesale bosses and community store owners to record their real selection logic and partnership needs.Sihlangana njalo nabathengi bezitolo, abaphathi bamachani nabanikazi bezitolo zomphakathi ukurekhoda indlela yabo yokukhetha nokufuna ukusebenzisana.

“我们更倾向与有本地仓现货、能稳定补货的供应商合作，非洲快仓的模式正好补上了这个缺口。”“We prefer suppliers with local stock and stable replenishment. Africa Flash Warehouse fills exactly that gap.”“Sikhetha abahlinzeki benempahla yasendaweni nokugcwalisa okuqinile. I-Africa Flash Warehouse igcwalisa leli gungo.”

南非连锁商超采购经理SA chain supermarket buyerUmthengi wezitolo eNingizimu Afrika

— 某 Massmart 旗下商超采购负责人— Massmart group procurement manager— Umqondisi wokuthenga weqoqo leMassmart

“以前靠老客户介绍新客，现在平台把线上卖家和商超买家都带到我面前，获客成本明显降了。”“We used to rely on referrals. Now the platform brings online sellers and supermarket buyers to us — acquisition cost is clearly lower.”“Ngomlando besekela ekusihlonipheni abathengi. Manje ipulathifomu iletha abathengisi be-inthanethi nabathengi bezitolo kuvela — izindlela zokuthola abathengi ziyehla.”

约堡华人批发商Joburg Chinese wholesalerUmthengisi waseChina eGoli

— Devland 区域批发商— Devland area wholesaler— Umthengisi wendawo yeDevland

“我们从非洲快仓选快消品，下单后当天或隔天就能到，不用自己备货压资金。”“We source FMCG from AFW; orders arrive same or next day without tying up our own capital.”“Sithatha izinto zokudla e-AFW; ama-oda afika ngosuku noma ngomuso ungagcini isitoko sakho.”

社区连锁超市老板Community supermarket ownerUnikazi wesitolo somphakathi

— 约翰内斯堡北部社区超市店主— Northern Joburg community store owner— Unikazi wesitolo somphakathi enyakatho yeGoli

线下流程Offline processIndlela endaweni

三步让中国货进入本地商超Three steps into local supermarketsIzinyathelo ezintathu ukungena ezitoleni

渠道匹配Channel matchHambisana neshi

根据品类对接合适的商超或批发渠道。Match your category to the right supermarket or wholesale channel.Hambisana isigaba nesitolo noma isiteshi esifanele.

样品测试Sample testHlola isampula

提供样品进入货架或小批量测试，验证动销。Provide samples for shelf or small-batch sell-through testing.Nikeza isampula ukubonisa emashelveni noma ukuhlola ukuthengiswa kwencane.

签约铺货Contract & stockShayela futhi ugcwalise

达成合作后批量供货，平台可协助本地仓履约与结算。After agreement, bulk supply with local warehouse fulfillment and settlement support.Emva kwesivumelwano, thumela ngezinani, isiteji sikwazi ukusiza ngesikalabhu nokuhlola.

南非批发市场实拍 — 南非线下渠道实地探访 · 1SA offline channel visit · 1

南非线下渠道实拍 — 南非线下渠道实地探访 · 2SA offline channel visit · 2